Oversaw social media strategy and workflow execution for Westfield’s 60 social channels, each catered to a unique audience. Lead national social acquisition partnerships resulting in a 70% annual follower growth across Instagram handles. Directed, produced, and edited voice, copy, video, and photography across channels including:
- Westfield Century City
- Westfield World Trade Center
- Westfield UTC
- Westfield Valley Fair
- Westfield Topanga